Gain Clarity.
Retire Earlier.
Bigger Nest Egg.

Thank you!
Plan B is a guided transformation program that helps you to experiment & design your financial freedom — using the same innovation methods that create billion-dollar start-ups.
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The Problem
(plan A isn't working)


Most are following a plan, they never designed with any purpose.

They work hard, save what’s left, and hope traditional investments & pension systems will eventually provide security.

But Plan A is broken:

  • Retirement age keeps getting pushed back
  • Traditional investments no longer earn enough
  • Young adults are failing to build an adequate nest egg
  • Professional advisors are mostly not self-made, bias & legally prohibited to discuss many alternative investments

Plan B exists so you can get familiar with your current trajectory towards freedom and learn how to improve it.

The Solution


A Transformation Program to apply innovative thinking to investing and life design.

Instead of following a generic financial path, participants learn to think like innovators — to design, prototype, and scale their own freedom strategy based on first principles, proven investing frameworks, and real-world application.

Plan B helps participants to identify personal leverage points that accelerates their time to freedom.

The result: A clear, adaptive, realistic redesign of their personal financial system for financial freedom that works for them.

The Transformation


This isn’t another online course.

It’s a guided transformation experience combining minimal self-learning, virtual mentoring, experimentation & portfolio design tools.


You’ll move through five powerful phases:


  1. Define Freedom – Discover what freedom truly means to you
  2. Diagnose Plan A – Identify the limits of your current system
  3. Design Plan B – Prototype new pathways toward freedom
  4. Develop Portfolio B – Build a resilient, personalized investment structure
  5. Deploy & Evolve – Stay on course with adaptive decision-making


You don’t just learn — you transform your financial trajectory.

The Results


Plan B graduates typically:


  • Bring financial freedom up to 35 years earlier
  • Enter a shorter work week to allocate more time to family & hobbies
  • Increase likelihood of 10–50X greater lifetime wealth
  • Shift from stress to clarity and confidence around money
  • Gain a lifelong framework for independent wealth creation
  • Improve diversification whilst increasing total returns

  • By age 75 most Standard Plan A's are still well below $2 mil
  • Typical Plan B's with slightly better investing decisions, achieve $2 million by age 57
  • Enhanced Plan B's can accumulate over $8 million by age 62 and even $53 million by age 75.

    Which financial trajectory do you want to be on? Design your own!

Testimonial

As a working professional and mother of 2, I'd like to get a clearer idea around our realistic retirement scenarios, so that we can modify our investment portfolios accordingly. Plan B is a very informative process with handy tools helping us decide how we will invest for a better financial future.
- Li'er Wong
Entrepreneur & Ex-Googler, Singapore
IT'S NOT THE PLAN THATS IMPORTANT, IT'S THE PLANNING PROCESS!

What Real Folks Are Saying

Brian Feroldi

FOUNDER & Investor, UNITED STATES
As a Board Member at the Long Term Mindset, Jan is advising us on how to structure our business model around investor educational programs. He is deeply experienced and provides us with fantastic insights.   

Matthew Knight

Brand manager, brown forman, UNITED KINGDOM
I was definitely not on a path to a comfortable retirement. With the Plan B course I've learned how to fix that and put a solid investment plan into action. I uncovered over 400K of potential retirement funds I had missed.

Barbara Callicott

Managing director, TEMPUR SEALY, NETHERLANDS
I've been so focussed on growing my career and family that I have neglected investing for my future. I'm looking forward to quickly develop a plan and benchmark against my previous held ideas.

Maurice Trindade

FOUNDER & CEO, Alves Trindade FASHION, GERMANY
Alongside my startup I want my money to work well for me but I'm limited on time so this is a great solution - I feel I've already avoided a number of costly mistakes.

About Jan Kennedy

Jan is an entrepreneur, investor, and educator who has designed and implemented transformational innovation accelerator programs for over 2,000 corporate professionals and entrepreneurs.

His programs at a major Fortune 500 client generated
$1 billion in new annual revenue potential. After selling his innovation business for a multi-million-euro exit, Jan turned his focus to helping individuals apply the same innovation principles to their financial independence.

PARTICIPANTS GUIDED

TRANSFORMATIONAL PROGRAMS

EARLY RETIRED

OF LESSONS LEARNED

Split between Germany & Malaysia, Jan leads a global community of professionals designing their own paths to freedom.

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Before creating Plan B, Jan worked hard and dabbled in investing — sometimes achieving 10× returns and million-euro profits, but also losing much of it through randomness and lack of structure.

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By applying innovation thinking to investing, it has helped him achieve and maintain early retirement before 40. The frameworks have already helped others shorten their path to freedom by decades.

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Jan has a gift for making complex topics like entrepreneurship, investing & innovation easy to digest and apply in real life!
David Lees, Entrepreneur

What Makes Plan B Different?

  • Combines design thinking & experimentation to adjust or build new portfolios
  • Direct mentoring & collaboration - very small group size
  • Innovation-First-Principles-driven, not traditional finance-driven
  • Designed for professionals who want to insure their future freedom
  • Questions your life design to offer strategies before tactics
  • Explores a wide range of un-biased investing strategies before narrowing in

We Guide You Through 25 Steps...

The Program is Suitable For...

Career Driven Individuals & Entrepreneurs Seeking Responsible Finances.

Mid-Income Earners Who Have Neglected Investing & Retirement Planning.

Young Couples & Families Planning Their Future Together.

Financial Independence Retire Early (FIRE) Enthusiasts Wanting More Freedom.

Beginner Investors or Recent Graduates Seeking Alternative Strategies For Higher Returns.

Learn How to Apply Innovative Thinking to Your Financial Plan

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Download the Plan B Framework

Pick Your Cohort

Thank you!

Tuesdays

1pm GMT / 2pm CET / 9pm SGT

Starts:
Jan 13th 2026

Session 1: 13 Jan
Session 2: 20 Jan
Session 3: 27 Jan
Session 4: 03 Feb
Session 5: 10 Feb
 Deadline = Jan 10

Thursdays

10am GMT / 11am CET / 6pm SGT
Starts:
Jan 15th 2026
Session 1: 15 Jan
Session 2: 22 Jan
Session 3: 29 Jan
Session 4: 05 Feb
Session 5: 12 Feb
 Deadline = Jan 12

Sundays

12 noon GMT / 1pm CET / 8pm SGT

Starts:
Jan 18th 2026

Session 1: 18 Jan
Session 2: 25 Jan
Session 3: 01 Feb
Session 4: 08 Feb
Session 5: 15 Feb
 Deadline = Jan 15

Money Back Guarantee!

I’m confident that the Plan B Transformation Program can help you bring your potential retirement forward by at least 7 years — or you get your money back. See FAQ for terms. 

Select The Best Option

We have 3 options for you to attend the Plan B Transformation Program

Frequently Asked Questions

How long does it take?

The main program with mentoring can be completed over 5 weeks. There are 25 steps to progress through, some taking longer than others. It can also depend on how organised you already are with your own finances and how much you want to play with the various tools (which you get to keep forever). On average we'd recommend allowing about 5hrs per week to dedicate to the program, 2hrs of which are for mentoring calls. If you can't make a mentoring slot you can try to join an adjacent cohort if their is one or watch the recording and catch up. All together, the 25 steps comprise of a bout 7hrs worth of pure e-learning video content.

So on average:

2hrs scheduled mentoring call 
1.5hrs e-learning videos
1.5hrs applying the tools

How's it possible to save 35 yrs in retirement age?

35 yrs is based on the range we have seen so far from middle aged program participants. We are seeing most participants improve their retirement trajectory by 15-20 years. It used to be normal and accepted that one could live a good life and then also retire comfortably by the age of 67. More recently however, it has become harder for the average couple to keep up with expenses and put away savings. The money that they do save (pensions, property, savings accounts etc) is not earning as much as what it did for previous generations.

So it is not uncommon, to see someone in their early forties who's current trajectory would mean they would have to work until age 82 before they could afford a comfortable retirement.

This is because 1) they struggle to build up a nest egg and 2) once they have the nest egg it's invested in a traditional way that doesn't earn much, meaning it needs to be relatively large in value - hence taking longer to get there. 

With the Plan B process, essentially 2 things are happening for participants: They learn how to move responsibly faster towards the goal whilst actually pulling the goal closer to them. This means 1) participants improve how hard their money is working for them (not necessarily investing more) by constructing a better portfolio which moves them faster towards achieving their nest egg, and 2) develop their investing knowledge so that when retirement starts, their eventual nest egg will be able to operate more efficiently, meaning it doesn't need to be as large as previously anticipated!

To make this happen, we explore how each individual can leverage any of the 6 levers. Certainly, the younger you begin and the more capital you start with, the bigger the effect and we may well see savings reach 45 or 55 years!    

Why create this program?

If I could go back and talk to my younger 22 year old self, I'd probably tell him he had to invest 15% of his net income, into a mix of low cost passive index funds, regardless. That would virtually guarantee him to retire comfortably at some point in his fifties and enjoy his golden years with out any concerns! But most of us did not get that advice or we did not adhere to it. Even if we got better than average paying jobs, or created successful businesses, or inherited money, did we at some point put enough extra to one side to catch up?

Unfortunately, most of us did not and even with the money we did put aside, it is not working hard enough for us (most pensions and mutual funds are earning 4.6% instead of 10% in passive index funds). So many of us face (or choose not to face) this real dilemma of not having enough to sufficiently support ourselves when we stop working. If we can ever retire, we are in danger of retiring poor and we are running out of time - tick tock, tick tock! I find this a catastrophe. We work hard all our lives, trying to do the right things, but we never managed to make money work for us. But did we ever truly try to learn? Or did we neglect that area of our lives, repeatedly pushing it to one side and ignoring it? Or did we rely on someone else to make those decisions for us without us fully understanding them? 

It's only when we have a sudden appreciation for the time we have on this planet (perhaps from a terminal diagnosis or from receiving a windfall when we can consider quitting working for money) that we step back and ask: "Do I need to continue working for money? Can I do something else with my time?" Wouldn't it be nice to be able to ask those questions earlier rather than later? Why not make a Plan to get to that point?  What if your money was working much harder for you? Would that get you there faster and potentially give you the choice to retire earlier and may be even richer? 

Only at 30 did I start to think like this and learn what methods could get me there. Before 40, my wife and I retired early to enjoy our 3 kids and spend time on passion projects rather than "trading time for money".

I think it's only fair that anyone who wants to, as early on in life as possible, gets to see a clear path as to when they would no longer need to work for money.

What's the approach of this program?

Investing is not investing. Their are thousands of ways to invest. A tip or a strategy that works for your buddy probably is not the right one that works long term for you. I view this program as gaining a helicopter view of how investing can relate to your life now and in the future. I wish I had it before I started investing as it would have saved me millions of euros in losses and all the associated pain! We go broad so that you can go narrow. We filter out the noise so you can focus on the signal. We cover 25 critical steps that take you on your journey from your current status quo to having a desirable, viable and feasible plan that you can implement and adjust to get you to where you want to be. It's about taking some responsibility of your own financial life now so that you can later pull in the right experts and ask them the right questions.

Everyone is on a retirement trajectory whether they want to realise it or not. One day, we will have no choice but to stop working, even if we don't want to. So we all need a nest egg. Some of us want it earlier before others. For some of us it needs to be bigger. That's completely your choice and this program is about figuring out how to design and adjust the retirement trajectory that works for you.   

As an independent mentor, I am completely neutral and have no motivation to prefer certain assets or strategies or timelines. I'm an expert in building plans around unknown variables. It's about gaining awareness around what this investment game is all about and then you choosing how it might be best for you to play that game. Once you have your Plan, you'll know what you need to learn next.     

Why do good plans require desirability, viability and feasibility?

From the millions of new business ideas that get planned, it has been proven over time that those plans tend to either succeed or fail depending on how well the underlying assumptions of desirability, viability and feasibility are proven to be true or untrue. All 3 are woven into the backbone of the Plan B Transformation Program to ensure we are stacking the odds in your favour. 

1) Desirable: Do I want it?
Understand the different levels of retirement you could achieve compared to your current trajectory. Calculate the investment returns you need to achieve the nest egg size you desire. Learn about alternative assets that make your money work harder and identify which mix could work for you. Make your plan desirable by choosing the game you want to play!  

2) Viable: Is it possible?
Determine the best way for you to play the game by first understanding your relationship to money. Then filter and select the right strategies that will help you to de-risk investing after considering your own costs and revenues. By personalising strategies your plan can become viable.

3) Feasible: Can I do it?
Ensure your plan is feasible by understanding the effort required to execute your chosen strategies, varying between passive and active. Are you willing and capable of doing the key activities and using the key resources and partners your strategy requires? With a bit of extra effort most of us are capable of achieving much more.

What happens once I sign up?

After signing up you will receive immediate access to the program materials in our online platform hosted by Learnworlds. At the check out, create a username and password or use FB, LI or Google etc. If your program includes scheduled mentoring sessions (about 2hrs), we will email you promptly the Zoom link to attend or if you purchased the Concierge option, we will directly plan and schedule your private Zoom meetings. We recommend you follow the 25 steps in order and complete the necessary steps before the various mentoring sessions. 

Do I need to invest any money?

You don't need to invest anything at any time. This is about investing into your education and preparing yourself to make some solid decisions once the right opportunities for you arise. 

Who owns Plan B?

Plan B is the brand name for investing related educational content owned by Jan Kennedy and his wife Wen Xin Seow under Kennedy Holdings GmbH registered in Mammendorf, outside Munich in Germany. Jan's personal investing strategy covers startups, growth stocks, property, crypto and funds.

Is this financial advice?

No. This program will help you to be in a better position to advise yourself or to seek out the right kind of advice in a targeted fashion. 

The 7-Year Acceleration Guarantee 

We stand by the results of the Plan B Transformation Program. If after completing the full program you haven’t brought your potential retirement age forward by at least 7 years, you’re entitled to a full refund.

Here’s how it works:

Complete all modules and attend at least 80% of the live mentoring sessions.

Submit your Plan B Blueprint — your personalized roadmap created during the program.

Your results will be compared with your initial Plan A baseline (established in your first diagnostic session).

If your final Plan B projection shows less than a 7-year improvement in your freedom age, using reasonable investment allocations, simply email your refund request to janrkennedy@gmail.com
 within 30 days of completing the program.

This guarantee applies only to your first enrolment and assumes genuine participation in the process. It doesn’t cover life events outside the program (health, job loss, or major personal disruptions).

Your financial transformation should be measurable, not just motivational — and that’s what Plan B delivers. We are seeing most participants improve their retirement trajectory by 15-20 years.    

What about confidentiality?

The program offers various tools where you can input financial information. If you have mentoring sessions as part of your program, these tools should be shared and made visible to Jan (your mentor). Naturally, we treat anything you share with us as confidential and therefore we have also pre-signed a mutual NDA (non disclosure agreement) you can also download, sign and send back to us. TO DOWNLOAD CLICK HERE.

During shared mentoring sessions, it has proven to be very beneficial for participants to share their scenarios but it is up to you how much exact financial info you share. It is not entirely necessary to share figures of exact amounts, but rather your thought process around potential strategies and scenarios as a result of using the various tools from the program. 

Will I receive an official invoice / receipt?

Yes you will receive immediately an official invoice / receipt with VAT number. At check out you can even pay as a business and enter your VAT number so that the VAT may be eliminated. We add country specific VAT as relevant depending on which country you are from. Keep the receipt safe and try to use it to claim back from your own taxes for personal educational expenses or see if you employer will reimburse the cost for you. 

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10 Alternative Assets That Help You Quit Your Job Earlier!

Explore and compare 10 alternative assets that make your money work harder! This is a teaser from Step 16 of the Plan B Transformation Program. Try out some content first and then sign up later! 
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