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The Next Design Your Plan B MasterClass is Starting Soon Stay Tuned!
A Design Thinking Approach to Investing & Early retirement.
'' Most professionals are making huge life decisions…
without really understanding the long-term financial impact.
FInancial freedom...is about having options.
Up to 75% of adults have never calculated THEIR FREEDOM NUMBER - what they would need to stop working for money and when that could happen.
Career moves. Big purchases. Where to live. How much to invest. Each decision can shift your Freedom Age by years… even decades.
👉 Most people only realise this, when they run out of options.
What is Plan B?
Plan B is a DECISION SIMULATOR FOR YOUR FINANCIAL FUTURE.
that helps you STOP WORKING 10-15 years earlier!
(based on average Plan B participant scenarios)
FROM CLUELESS TO POWERFUL PLAN
IN JUST 3 STEPS...
step 1:
SEE YOUR CURRENT FREEDOM AGE
Get a fast, accurate snapshot of your Freedom Age - the point where work becomes optional. (Most people have never calculated this). It takes 3 mins and is completely FREE!
step 2:
EXPLORE BETTER POSSIBILITIES
Use a guided Sandbox to test how different decisions impact your future - and discover realistic ways to bring your Freedom Age forward, often by 10-15 years!
step 3:
DESIGN YOUR PERSONAL PLAN B
Chose the path that fits your life, and turn it into a living plan you can adjust as your situation evolves through future life decisions! The Plan B tool is always in your pocket ready for "what if" decisions!
Plan B is for professionals committed to achieving financial independence ahead of conventional retirement timelines.
So instead of guessing, you can:
👉 test your life decisions before you make them
Let's start NOW BY CalculatING Your Freedom Age for free.
My mission is to help 1 million professionals calculate their Freedom Age — and pull the levers to retire 10-15 years earlier.
TOP LIFE DESIGN DECISIONS FACING YOUNG PROFESSIONALS
Each decision has the power to move your Freedom Age backwards or forwards by years!
With Plan B you get to accurately simulate the long term financial impact of any life decision that pops up - always giving you the clarity you need to make the right decision!
- 72% of Gen Z do not have a formal retirement plan, leading to significant uncertainty about when they can actually stop working.
- 43% of individual investors worldwide believe it would take a "miracle" for them to achieve retirement security, suggesting they have no clear idea of a viable retirement date.
- 66% of professionals expect they will need to delay their retirement due to current financial responsibilities.
- 25% of investors globally are worried they will never be able to save enough to retire at all.
So what do I do?
I HELP REAL PEOPLE JUST LIKE YOU
Design their life using Plan B
Episodes
Check out my Youtube for Investing and Early Retirement Content
Episode 132- One Up on Wall Street - Summary
Why any normal person can pick stocks and beat the market. But watch out for what people get wrong with the stock picking strategy. Watch More
Episode 143- School Teacher Saves 10 Years
Short and extended video available showing Tom running through the Plan B Simulator to understand his current trajectory. He is 10 years off track and instantly recognises how he can improve. Watch More
Episode 178- Why Does The Stock Market Go Up? - Summary
Reduce anxiety about investing in the stock market by understanding what drives stocks up over time. A fundamental reveal of the stock market. Watch More
Episode 208- Early Retiring with USD 120,000 Annual Budget
See how small business owner Jessica is using Plan B Investing to quickly analyse her investment and retirement plan guided by Jan Kennedy. She is 5 years ahead of her schedule for an early retirement but has identified a huge risk! Watch More
Episode 233- The Little Book That Beats The Market - Summary
Is this the best alternative to a Passive Index Fund? 15.88% return over 45 years. Identify high quality under value stocks at any point in time. Watch More
Get To Know Me Better
Plan B Alumni are Saving on Average 10-15 Years on Their Retirement Trajectory
Why work with me?
FOR Millenials and gen z
What Makes Plan B Different?
The approach...
- Combines design thinking & experimentation to adjust or build new portfolios
- Direct mentoring & collaboration - very small group size
- Innovation-First-Principles-driven, not traditional finance-driven
- Designed for professionals who want to insure their future freedom
- Questions your life design to offer strategies before tactics
- Explores a wide range of un-biased investing strategies before narrowing in
- Synergetic offerings that offer different levels of support (simulators, education & mentoring)
If they can do it, so can you
CUSTOMER TESTIMONIALS
What others are saying
"It revealed how I could save 10 years instantly"
As I worked through the steps, I saw how I could save 10 years very quickly. Then with some more research I got it up to 14 years so far. These are great tools for teachers and other professionals!
- Tom Lemon, Kuala Lumpur
School Teacher
"Jan is deeply experienced and provides fantastic insights"
I'm an ex Motley Fool analyst and Jan has advised me on how to structure the business model of my investor community. I totally get how this approach applies to building a better investing plan.
- Brian Feroldi, USA
Ex Motley Fool Analyst
"It doesn't try to sell you any type of investment or system"
What I found really helpful was the overview of more than 50 investing approaches, which opened my eyes to possibilities I hadn’t previously considered.
- Li'er Wong, Singapore
Founder & Executive Coach
Watch the Testimonial Video
What you will learn inside Plan B
Access My OFFERS
My mission is to help 1 million professionals calculate their Freedom Age — and pull the levers to retire 10-15 years earlier.
FAST. SIMPLE. FREE >>> SNAPSHOT
Freedom Simulator (free)
We were tired of retirement calculators that oversimplify real life. So we built the Plan B Freedom Simulator for Millennials and Gen Z — to show your Freedom Age, your gap, and the fastest levers to retire sooner.
The Plan B Simulator helps with:
- Get Instant Clarity On Your Trajectory
In minutes, you’ll see whether you’re on track or off track — and what gap you need to close to reach your freedom goal. - Model your baseline using your real life inputs
Enter your current lifestyle and investing assumptions (assets, contributions, inflation, spending, target age) to create a clean baseline scenario you can understand. - Spot the biggest lever holding you back
See how hard your money and yearly contributions are working — and identify the one or two variables that make the biggest difference to your outcome.
Ready to go beyond the snapshot? The Pro Freedom Simulator option lets you save, compare, and refine scenarios as your life changes...
MORE ACCURACY. MORE FEATURES >> START PLANNING
PRO Freedom Simulator
Create and compare unlimited simulations, download and share reports, play with more assumptions and variables, more Instant Close the Gap Options!
The Pro Freedom Simulator helps with:
- Build scenarios that match real life
Go beyond the basic snapshot. Pro lets you model more variables (income changes, contribution shifts, inflation, retirement age, withdrawal assumptions, pensions/other income) so your plan feels realistic, not generic. - See the impact of your decisions — instantly
Save and compare scenarios side-by-side to find the fastest ways to “close the gap.” Small changes become obvious — and you can choose the strategy you’ll actually stick to. - Stay on track with ongoing check-ins
Your life changes — your plan should too. Pro lets you revisit past scenarios, update inputs as circumstances shift, and keep your trajectory toward freedom measured and accountable over time.
Outcome: You leave with a scenario you trust, a plan you can act on, and clear next steps for the next 3–12 months
DRAFT DESIGN YOUR PLAN B WITHIN AN HOUR, WITH ME
90-Min Private Strategy Call (Zoom) — with Jan
Book a 1:1 Zoom session with me (Jan) and we’ll work through your most important retirement/freedom scenarios together. This is private, confidential, and non-salesy — focused purely on helping you get clarity and make better decisions.
Bonus: Your booking includes 1 year of Plan B Pro Simulator (or a discount if you already own Pro)
- Inputs & setup check (so your numbers are trustworthy)
We’ll confirm your inputs, assumptions, and settings are correct — and that you’re using the simulator features properly to generate meaningful results. - Reality & strategy sanity check
We’ll pressure-test your scenario with real-world investing perspective: what’s realistic, what’s optimistic, and what needs a stronger margin of safety. - Risks + opportunities (your fastest path forward)
You’ll leave with a clear summary of your biggest risks (what could derail the plan) and your best opportunities (what could improve viability and shorten the timeline) — plus the next actions to take.
DESIGN YOUR PLAN B: OVER 12 MONTHS
Online Course
Turn your simulations into a plan you can execute
Learn what’s behind the numbers — and how to turn your Free or Pro scenarios into a desirable, viable, and feasible freedom plan you can actually stand behind.
10 hours of focused, no-fluff lessons (12 months access) + practical tools and templates to help you implement.
Inside the course you’ll learn how to:
- Understand and pull the 8 levers that improve your trajectory and can shave years off your Freedom Age.
- Compare 18 asset classes + 50 strategies so you can identify the opportunities that best fit your plan and risk profile
- Master the Pro Freedom Simulator to build scenarios you trust, stress-test assumptions, and update your plan as life changes
- (Pro Simulator included).
DESIGN YOUR PLAN B: OVER 2 DAYS
MasterClass
Join the next Masterclass (hosted weekly) to fast track your customised Investing & Early Retirement Plan within 2 X 3 Hr sessions, guided by myself (Jan).
The Masterclass includes:
- Everything from the Online Course & Pro Simulator, so you can analyse, design, experiment and create a plan.
- Live guidance and mentoring with me, so you get real-time feedback for faster iterations. Start implementing your plan after next week!
- Ultra Small Class Size, so you receive lots of attention but can also feel the energy from similar like-minded professionals also designing their own Plan B's.
- Online from Home or Office, so no need to travel - just select which week you'd like to join!
- 12 Months Access, so you can keep using the online course materials and the Pro Simulator to update your plan.
DESIGN YOUR PLAN B: OVER 5 WEEKS
5 Week Accelerator Challenge
A slightly slower alternative to the fast track Masterclass if you prefer a stage gated approach with 5 weekly shorter online mentoring sessions and more self-learning.
During the 5 weeks, we'll show you:
- Everything from the Online Course & Pro Simulator, so you can move step-by-step to analyse, design, experiment and create a plan.
- Live guidance and mentoring with me, so you get weekly stage gated feedback and can implement the steps within weekly deadlines.
- Online from Home or Office, so no need to travel - just select the next 5-week start date...
- 12 Months Access, so you can keep using the online course materials and the Pro Simulator to update your plan.
EXCLUSIVE INVITE ONLY
Alumni Community Platform
An ongoing decision support system for personal capital allocation. Moderated by Plan B and the alumni community to support further learning, optimising and accountability for implementing our plans.
During a one year membership we explore a Capital Allocation Play Book:
- First Principles & Capital Bucket Design, so you understand what job your capital is doing within different roles.
- Allocation Rules, Timing & Cycle Awareness so you can optimise the balance and allocation as life and markets progress.
- Behavioural Guardrails, Friction & Governance so you can protect against risky and inefficient behaviour and exchange with devil's advocates.
Millenials and gen z
Want Out of the Rat Race
Does This Sound Like You?
- Do you feel like... you'll always be trapped working for money?
- Does it seem... I have no outside help or resources.
- Are you frustrated from... Losing money with stocks & crypto?
- Maybe you feel like...Your money is simply not working hard enough?
- You've worked and saved hard...But it could all be gone in an instant?
- And when it comes down to it, do you... just want to have a viable plan?
What You’ll Learn Inside Plan B
Plan B helps users move from vague hope to a clear, personalised strategy for long-term financial freedom.
1. Gain Clarity On Your Current Trajectory
See where your current savings, investing, and retirement path is likely taking you.
2. See how choices affect your future
Understand how changing key variables can bring retirement closer or push it further away.
3. Identify the levers that matter most
Focus on the few decisions that have the biggest impact on your long-term outcome.
4. Move beyond one-size-fits-all advice
Build around your own life, goals, constraints, and ambitions instead of generic assumptions.
5. Build confidence in major money decisions
Test important life and financial choices before committing to them in the real world.
6. Learn a practical investing framework
Use a structured approach to connect saving, investing, risk, time, and lifestyle planning.
7. Create your own personalised Plan B
Turn your ideas and scenarios into a clear investing and retirement blueprint.
8. Stress-test your strategy for real life
Explore different outcomes so your plan is more resilient to uncertainty and change.
9. Improve capital allocation decisions
Make smarter choices about where your money goes and what role each asset plays.
10. Take ownership of your financial freedom
Develop a plan you can revisit, adapt, and improve as your life evolves.
Let's start NOW BY CalculatING Your Freedom Age for free.
My mission is to help 1 million professionals calculate their Freedom Age — and pull the levers to retire 10-15 years earlier.
About Plan B
Plan B is a simulator + education + mentoring program founded by Jan Kennedy, an accelerator designer and entrepreneurship educator who has helped over 2,000 people build and validate new future plans, leveraging design thinking methodology. Plan B combines the Freedom Simulator (Free + Pro) to calculate your Freedom Age and test scenarios, an online course or masterclass to learn what’s behind the numbers, and an alumni community with ongoing mentoring for accountability and implementation support.
The result: participants gain clarity, confidence, and a practical plan — often bringing their timeline forward by 10–15 years. More info: planbinvesting.me